For the master blender of La Aurora, Manuel Inoa, his work in the company means “passion and love”. “To work here is life itself for me. It’s my everyday”, he says in this video.
Manuel Inoa emphasizes that, if he did not work at La Aurora, he does not know what to do. “There is no other job that I would want other than here at La Aurora”, underlines the master blender of La Aurora.
As for the part of his work that he likes the most, he is committed to the development of the leagues. “That part that I enjoy most is when we are developing the blends. The challenges we encounter, the things that people will enjoy. Things that leave them fully satisfied at the end of their smoke”, he says.