Brands and services
La Aurora is, today, the leading cigar factory in the national Dominican market, but its brands are sold in more than sixty countries all around the world. Its production has a great diversity, with over a thousand different references with such well-known brands as La Aurora, León Jimenes, Princes, Family Reserve and Imperiales.
In addition, La Aurora has just released a brand new concept: La Aurora CIgar World, which encompasses all products and services offered by the Aurora which are not tobacco, as the Factory Tour, tourist attraction number one of Santiago de los Caballeros, according to the travel Trip Advisor website; the Cigar Institute, training centre for amateurs and tobacco professionals, backed by the Dominican Tobacco Institute; the Cigar lounge “Fernando León Asensio”; a renovated store and, of course, the Rum E. León Jimenes 110 Aniversario, a blend of Dominican rums in the world reserves, of which only occur a year 3000 numbered bottles.
And soon there will be more.
You can visit Trip Advisor, on the following link to check the good reviews we receive from those who visit us.
Values of La Aurora
La Aurora is a large modern company with a diversified offer, great prestige and presence in all world markets. Its growth has been continuous and sustainable since it founded in 1903. However, since its foundation by Eduardo León Jimenes until today, led by his grandson, Guillermo León Herbert, the values of La Aurora are those of a family business: honesty, integrity, passion for excellence, good business manners with suppliers and employees.