La Aurora proudly announces the launch of its latest product, 1903 Rum by E. León Jimenes, with a launch event held on Wednesday, August 13, at the Centro León in Santiago de los Caballeros, followed by a continuation on Thursday, August 14, at the Embassy Suites by Hilton hotel in Santo Domingo.
1903 Rum is a tribute to La Aurora’s rich tradition, commemorating the year the company began its journey. This exceptional rum, crafted through a rigorous selection process, is distilled from sugar cane and aged for eight years in American oak barrels, embodying the company’s commitment to excellence and quality. Each bottle of this rum is made with 100% Dominican raw materials, thus highlighting the brand’s pride and deep roots.
“1903 Rum pays homage to our family history and the values that have guided our company since 1903. It not only expands our product portfolio but also reflects our commitment to the highest quality in spirits. We are confident it will offer a memorable experience to all those who seek excellence,” said Guillermo León Herbert, President of La Aurora.
Iturbides Zaldívar, Marketing and Sales Director of La Aurora, added “This launch is the result of our hard work and dedication. We have implemented innovative strategies that have enabled our department to reach new goals and exceed market expectations. E. León Jimenes 1903 Rum is a testament to our achievements and our unwavering commitment to excellence,”
The event celebrated La Aurora’s tradition and legacy, bringing together special guests, members of the press, and rum enthusiasts for a memorable evening. The night was characterized by camaraderie and en
thusiasm, with attendees having the opportunity to taste the new rum and appreciate its complexity and richness of flavor.
This launch marks a significant milestone for La Aurora, consolidating its presence beyond the tobacco industry with its second spirit product in the market. The occasion underscores the company’s dedication to quality and continuous innovation.