The latest edition of the Procigar Festival, held from 18 to 23 February, was once again a wonderful experience for both organizers and attendees, perfectly combining, again, training activities and entertainment. Cigar manufacturers, retailers and consumers enjoyed the opportunity to talk, smoke and spend time together in this annual meeting of the tobacco sector held in the Dominican Republic.
In the festival agenda, along with the gala dinners and the auction in which funds for a nonprofit organization have been collected, attendees were able to visit the most important tobacco plantations and cigar factories in the country. In the case of La Aurora Cigars, the visits to our factory were made on 22 and 23 February, where, besides explaining the whole process of making cigars, there was also a blending seminar.
In these tours around the La Aurora Cigars factory, we must highlight the presence of the former American basketball player Karl Malone, who played 19 seasons in the NBA and won two gold medals in the Olympic Games, among other sports milestones. La Aurora Cigars offered him a basketball signed by over 200 workers of the company involved in his personal project.
“It is for the whole La Aurora team, that will be involved in your personal project, a pleasure to offer you this acknowledgement that symbolizes the passion and joy we all feel for being able to share one of your many hobbies with you”, said the President of La Aurora, Guillermo León, during the basketball award ceremony to Karl Malone.
In the following video, we can see a summary of the factory tours held during the Procigar Festival, where attendees had the opportunity to, among other things, learn at first-hand the manufacturing process of our latest cigar, La Aurora ADN Dominicano—from working the tobacco born of the Andullo process to the rolling of the cigar by torcedores (cigar rollers). You can also see how the basketball award ceremony to Karl Malone went.