The excellence of a cigar is not only found in the quality of its tobacco but in the hands that bring it to life. At La Aurora Cigars, we are more than just a factory: we are a family, united by the passion and pride in creating something truly unique. Every day, our artisans put their heart and soul into their work. With every movement of their hands, they continue a legacy of dedication and passion passed down from through generations.
Aura Veras has been with us for over 25 years. Her hands have shaped thousands of cigars, but for her, each one is special. “It’s not just a job, to me, it’s an art. Here, we leave a part of ourselves in every cigar,” she says as her expert fingers transform the tobacco into a masterpiece. “When I hold a tobacco leaf, I feel its texture and aroma, it’s as if it speaks to me and guides me to shape it,” she adds with a smile.
José González, our quality supervisor, sees each cigar as a story in itself. “We don’t just check if a cigar is well made — we feel it in our hands and we know all the work and effort behind it,” he shares with great enthusiasm. For him, this craft is more than a job — it’s a legacy that must be honored with excellence. “When a cigar leaves this place, I know it carries the work of many hands, the patience of those who’ve learned to tame the tobacco, and the passion of those who truly love what they do. That’s what makes it truly special.”
Behind every roller, every supervisor, there’s a personal story. any grew up watching their parents and grandparents dedicate their lives to this craft, absorbing its knowledge from childhood. Others came from different paths, but found in La Aurora a home, a purpose, and a way of life. “Here, we all share the same purpose. We support each other, we teach one another, and we take pride in every cigar we produce,” says Luis López, who after 46 years mastering the craft, now trains the new generation as a master cigar roller.
La Aurora wouldn’t be what it is without its artisans. That’s why, beyond the factory, we care about their well-being, growth, and training. We believe in them, in their talent, and in their commitment. Their dedication not only keeps the tradition alive; it take it to new heights of excellence.
Every cigar that leaves our hands carries with it a story, a piece of us. Because at La Aurora, tobacco isn’t just crafted, it’s lived. And with every draw, our customers don’t just enjoy a premium cigar, they experience the love and dedication of the people who made it possible.