We have left behind the month of April, when our Master Blender, Manuel Inoa, has taken our brand to different locations in Europe and United States. The start of his journey was Madrid, where he met the sales team of Davidoff, our distributor in Spain. Our master blender had the occasion to show his knowledge in a master class where, once more, his charisma stood out. It followed more encounters with tabacconists’ friends in Madrid and Santander to finalize his visit to Spain and move on to Italy, where thanks to our Italian distributor (ITA) had the opportunity to talk about the introduction of La Aurora 107, as well as the Training Kit, together with Gustavo Velayos, our Marketing & Sales Director and Enrico Della Pietá, Brand Manager of Davidoff Italy.
After a whole week of activities in Europe, our Master Blender continued his route towards United States, specifically to Washington, Baltimore and Maryland, where he gave a dissertation on the culture of tobacco in La Aurora at different locations. For example, TG Cigar. Once more, a large audience listened intently and curious the words of Manuel Inoa. We will report his next steps.