The new space was conceived as a gathering place to celebrate the passion and culture of cigars, complemented by carefully selected pairings in an exclusive, contemporary atmosphere with privileged views of Santiago.
The iconic cigar manufacturer La Aurora officially inaugurated its first Cigar Lounge, located at the Residence Inn by Marriott Santiago de los Caballeros. The new concept celebrates the pleasure of enjoying a fine cigar and everything that surrounds the experience: conversation, unhurried moments, thoughtfully selected pairings, and an atmosphere exquisitely designed down to the finest detail.
The opening brought together the company’s executive team, representatives from the Residence Inn by Marriott Santiago and the Board of Directors of Hospital Metropolitano de Santiago (HOMS), along with brand partners, industry figures, and cigar enthusiasts. In an exclusive setting, guests experienced firsthand a concept that transforms a passion for tobacco into an experience defined by hospitality and distinction.
With this opening, La Aurora brings its century-old legacy into a contemporary setting that reflects the essence of an iconic brand and embodies Dominican cigar culture. Elegance, comfort, and attention to detail come together in a concept designed both for seasoned connoisseurs
and for those looking to enter the world of La Aurora cigars and discover new ways to appreciate them.
“This space will enrich Santiago’s tourism offering while strengthening the tobacco culture that distinguishes us as a country brand and highlighting the value of a tradition we have preserved for generations,” said Don Guillermo León, President of La Aurora.
Inside, a spacious central area invites guests to gather and enjoy extended conversations, while the elegant bar enhances the experience with curated pairings featuring Ron E. León Jimenes 110 Aniversario, Ron E. León Jimenes 1903, and Kora coffee. Every element has been thoughtfully integrated to complement the aromas, nuances, and moments that are part of the pleasure of enjoying an exclusive La Aurora cigar.
One of the lounge’s main attractions is its walk-in humidor, where visitors can browse and select from the brand’s portfolio, making the process of choosing a cigar an essential part of the experience. The space also features a private room available for social and corporate gatherings, offering a more intimate setting within the lounge.
From the 11th floor, a balcony offers sweeping views of the mountains north of the city, creating one of the venue’s most distinctive features. The expansive landscape, peaceful atmosphere, and surroundings provide the ideal setting to pause, light a cigar, and fully savor the experience.
La Aurora Cigar Lounge thus emerges as a new gathering place in Santiago for those who share the same passion. It is a space where the legacy of the oldest cigar factory in the Dominican Republic meets a contemporary way of experiencing cigar culture—with elegance, refined taste, meaningful conversation, and the time to appreciate every detail.