La Aurora Cigars is a company with international projection. Our products have crossed the borders of the Dominican Republic many years ago. Our cigars are already savored in more than 80 countries. For this reason, they are present in numerous festivals and international fairs. For example, our cigars delighted the attendees of the ProdExpo 2019 fair, held in Russia, Moscow, from 11 to 15 February.
ProdExpo, international fair for food, beverages and food raw materials, is the largest annual sector fair that takes place in Russia and the countries of the East. All the relevant distributors in Moscow and St. Petersburg visit it. In addition, it is the reference fair for operators from the rest of the Russian regions and surrounding countries, such as Belarus, Ukraine, Armenia or Central Asia.
This is a fair aimed at the professional public: 82% of the visitors of the last edition were professionals with “purchase decision”, wholesalers, retailers of processed products and beverages, among other products. Thanks to our distributor in Russia, Neska, our cigars had a great presence at the fair.
Attendees who came to the Neska stand at ProdExpo, were shown several lines of our cigars. Through short videos, visitors could also delve into the history of the company and the processes of manufacturing cigars. In addition, they learned about the latest innovations launched on the market, such as La Aurora Dominican DNA or La Aurora Hors D’Age, among others.