At La Aurora, we had the honor of celebrating International Women’s Day with an exclusive event for 30 women who are passionate about the cigar industry. During this experience, we shared our signature tour, led by Eugenio Polanco, where attendees had the opportunity to learn more about our century-old history and the artisanal process that brings our high-quality products to life.
The event included a cigar tasting hosted by our ambassador, Wáscar Aracena, who shared his passion for La Aurora and delved into the brand’s rich legacy. Guests enjoyed the tasting with our La Aurora 120th Anniversary Regular Edition in a robusto format—an exceptional cigar with history and character, perfect for a special occasion like this.
We also had the privilege of welcoming Michelle Amelia León, the fourth generation of this great family, who presented a mixology experience featuring our latest market release: Ron 1903 by E. León Jimenes, a rum with a bold and persistent flavor profile.
Passionate about sharing her knowledge and experiences in the industry, Michelle created a warm and engaging atmosphere, making guests feel fully immersed in the experience. She accompanied them throughout the event, answering all their questions and sharing her journey in the sector, always with great pride in her family’s legacy.
It was an intimate and special moment where women celebrated their journeys, recognized their impact, and strengthened their presence in the industry. At La Aurora, we reaffirm our commitment to supporting the essential role of women in the sector, always providing our encouragement for their growth and continued success.
This event not only paid tribute to women in the industry but also highlighted their hard work, excellence, and dedication—values that we at La Aurora continuously promote and uphold.
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