The NBA icon and BASKETBALL HALL OF FAME MEMBER, Karl Malone, has visited the Ron Barceló facilities in order to live the sensory experience and learn about the production process, an experience offered by the liquor company that produces E. León Jimenes rum, a super-premium rum, with an extremely limited production, property of La Aurora, S.A. and produced by Ron Barceló. Malone will act as a distributor and as brand image of the brand in the United States.
The legendary star of the ‘National Basketball Association’ (NBA), ex player of the Utah Jazz team and BASKETBALL HALL OF FAME MEMBER, Karl Malone, has visited the factory and the Historical Center of Ron Barceló in order to learn more about the production process of their awarded rums, and especially the E. León Jimenes brand rum, since he considers himself a big fan of these spirits and the cigars.
Also known as ‘The Mailman’, the holder of the second place in the record of points scored in the NBA came in contact with the iconic story of the Barceló rums, as an iconic Dominican product, while he got to know the operations, techniques and varieties of the number one dark rum in the world.
“The presence of this legendary star of global basketball in our facilities is a great pleasure for us as a company, because it is our interest to extend the sensory experience of our rums and the Dominican culture to all, which we accomplished with the tour of our center in San Pedro de Macorís”, said Vinicio Subero, Sales Director of Ron Barceló S.R.L.
The admired legend of basketball expressed his appreciation by the way he was received during his visit to the Historical Center and said he was impressed by the philosophy that guides the Ron Barceló company, to which the also emblematic cigar company La Aurora entrusted with the preparation of its super-premium rum, E. Leon Jimenes.
La Aurora, a company established in 1903, with 115 years of history, is leader in the Dominican Republic cigar market and is present on all five continents.
Among the topics discussed during the sports star visit, we can highlight the high-quality standards in the production of the distillates, which feature a number of international and national certifications that have enabled their marketing in over 75 countries on all five continents.
Information concerning sustainability and environmental protection were also part of the main topics of conversation Malone had with senior executives of the rum company, who explained that the company compensates all its emissions of greenhouse gases, a fact that has allowed them to become the first rum brand to obtain the Carbon Neutral accreditation.
About Ron Barceló S.R.L.
Company located in San Pedro de Macorís, producer of the Barceló brand. Nowadays, Barceló is the most exported rum brand from the Dominican Republic and No. 1 exporter of dark rum in the world, being present in over 75 international markets.
Their sustained commitment to the environment made them the first company in the industry to acquire the status of Carbon Neutral under the Bilan Carbone® license. For more information about Barceló, visit www.ronbarcelo.com