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Category Archives: People

Words of thanks from Guillermo León

The president of La Aurora Cigars, Guillermo León, thanks consumers for his appreciation for the cigars that the company produces and shows his satisfaction for being in charge of the company that his grandfather founded in 1903.

For my family and I, it’s very important to continue the legacy that my grandfather established when La Aurora was founded in 1903“, says Guillermo León in this video.

“Thank you so much to all of you who support us in enjoying our products that we produce with enthusiasm and love. Thank you from my heart and continue supporting us”, he concludes.

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Manuel Inoa: A Master Blender That Takes La Aurora Around The World

We have left behind the month of April, when our Master Blender, Manuel Inoa, has taken our brand to different locations in Europe and United States. The start of his journey was Madrid, where he met the sales team of Davidoff, our distributor in Spain. Our master blender had the occasion to show his knowledge in a master class where, once more, his charisma stood out. It followed more encounters with tabacconists’ friends in Madrid  and Santander to finalize his visit to Spain and move on to Italy, where thanks to our Italian distributor (ITA) had the opportunity to talk about the introduction of La Aurora 107, as well as the Training Kit, together with Gustavo Velayos, our Marketing & Sales Director and Enrico Della Pietá, Brand Manager of Davidoff Italy. 

After a whole week of activities in Europe, our Master Blender continued his route towards United States, specifically to Washington, Baltimore and Maryland, where he gave a dissertation on the culture of tobacco in La Aurora at different locations. For example, TG Cigar. Once more, a large audience listened intently and curious the words of Manuel Inoa. We will report his next steps. 

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La Aurora will donate 11 cents

La Aurora will donate 11 cents for every picture received by social media to the fight against diabetes

La Aurora celebrates 111th Anniversary with their “Become part of the family” campaign geared to help a good cause

All the money will be donate to the “Patronato de Lucha contra la Diabetes de Santiago de los Caballeros”, a local institution against diabetes disease

One picture, eleven cents: #LA111th. La Aurora turns 111 years old today and wants to celebrate with all the smokers in the world, inviting them to toast with Guillermo and Michelle León in such an special date for us. The target is to collect funds for one of the social programs supported by La Aurora. For every picture received by our social media, we will donate 11 cents to the Patronato de Lucha contra la Diabetes de Santiago de los Caballeros, a local institution that fights against diabetes disease. La Aurora will also use all the pictures received to adorn their tabaquería, in the factory, in an effort to make everyone feel part of La Aurora Family. The campaign “Become part of the family” invites everyone to have their own picture hung in La Aurora’s facilities and we want to fill it all!

La Aurora is a family and we want to invite all our friends from all around the world to join our family this very special day in which we accomplish 111 years of history“, said Guillermo León, president of La Aurora. “We want to share the joy of this celebration with all our employees, with our international distributors, with the tobacco shops and with all smokers and friends, with a double challenge: fill the factory walls with the pictures of so many friends and make a generous contribution to the research of such a cruel disease as diabetes“.

The hastags that will be used to collect the pictures, in Twitter, Facebook ( and Instagram are #separtedelafamilia #uneteal111, #becomepartofthefamily #joinus111 and #LA111th.

La Aurora’s commitment is to keep everyone informed about their progress and the evolution of the factory walls.

About La Aurora Cigars 

La Aurora is the original cigar factory in Dominican Republic. Its master craftsman roll the best quality premium cigars since 1903, 111 years ago today. Located in Santiago de los Caballeros, the premium cigar capital of the world, La Aurora is a family owned company headed by Guillermo León, a fourth generation tobacco artisan, and is a symbol for all the Dominican people.

About the Patronato de Lucha contra la Diabetes

Between 8% and 10% of the global population is affected by diabetes, a disease that has turned into a world health problem, as it is not about social or economic level to develop it. Till now, there has been no programs to prevent and educate people about the fight against this disease in Dominican Republic nor to help people affected by it. Known as the “Epidemic of the century”, this disease has no cure and its treatment costs are very high.

The Patronato de Lucha Contra la Diabetes de Santiago is a NGO created to help and service people affected by diabetes with poor economic resources in Cibao Region.


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