Grupo Cerca, representative for Central America and the Caribbean of Superbrands of England, celebrated this week the fourth edition of the prestigious publication: “Topbrands, the Book of the Great Brands in Dominican Republic”. It recognizes 49 local and international brands that operate in this country and which were evaluated for their excellence in the work of branding and marketing.
La Aurora has been recognized as one these brands due to its tradition and quality, attributes that made it again deserving of this recognition. Our operations director, Juan Ventura, collected the award, which fills the entire company team with pride.
La Aurora appears, one more time, at TopBrands Dominicana 2016. Our company has been 3 consecutive times winner (edition 2010, 2013 and 2016) which gives an idea of how well known our brand is in the industry. As TopBrands says “Only exceptional brands which stand apart, elevating themselves to the prestigious distinction of being named a Superbrand”, appears in this publication that is published in many countries around the world. It also adds that this is an excellent message for “consumers and suppliers because it communicates that they are buying the best brand in its category”. So let ́s celebrate that La Aurora is one more time, a Superbrand in Dominican Republic Topbrands edition.
La Aurora Factory Tour, the most renowned tour in the world of tobacco, held by the oldest tobacco factory in the Dominican Republic, La Aurora Cigar Factory, has been awarded a Certificate of Excellence in TripAdvisor®. This award, which has been delivering for six years, recognizes the achievement of the hospitality business that have received good opinions systematically on TripAdvisor over the previous year. The winners of the Certificate of Excellence are accommodations, catering establishments and attractions from all around the world, as in the case of La Aurora Factory Tour, which offer their customers an experience of superior quality.
This week the renowned Dominican Cigars Review magazine celebrated the third edition of The Dominican Cigar Awards in Santiago de los Caballeros.
An encounter attended by authorities, personalities and entrepreneurs of the tobacco industry, who met to award the excellence and work quality of those companies and individuals that conform this industry.
These prizes are the recognition decreed by the public through the digital platform set-up by the magazine to conduct the voting process and the election of winners.
The prizes awarded corresponded to the following categories: “Tobacco Personality of the Year” and “Best Factory Tour”. For the joy of La Aurora employees, the former prize was awarded to Manuel Inoa, our Master Blender, and La Aurora Factory Tour was voted the best.
Both awards were collected by Manuel Inóa and Juan Ventura, our Operations Director.
La premiación se ha desarrollado en etapas: una primera que comenzaba desde el 15 al 25 de octubre y en la que los lectores proponían al equipo D.C.R. los nominados de cada categoría y una segunda etapa de mayor duración-del 28 de octubre al domingo 22 de noviembre- en la que se daban a conocer los nominados oficiales y donde una vez más, eran los lectores quienes votaban por sus preferidos en cada una de las categorías.
Trip Advisor, the most prestigious travel web in the world, whose recommendations are fed exclusively on the opinions of users, has awarded La Aurora factory with the Certificate of Excellence 2015 award recognizing La Aurora factory tour as a visit must for all those who come to the city of Santiago de los Caballeros.
La Aurora Cigar World – Factory Tour was, thanks to the reviews of those who has visisted us, the first tourist attraction in the city for Trip Advisor, but now, with the construction of the new building, the comprehensive exhibition showing all processes of tobacco in the field, the renovation of La Aurora Museum and the visit to a real factory that openly displayed its day by day, the reviews of our visitors are taking us to reach 100 excellent rates.
Among the most widespread opinions, plus the possibility of getting a broad impression of the wonderful world of handmade cigars in a relatively short time, many of those who leave a review in Trip Advisor highlights the great cordiality and joy of La Aurora staff.
You can visit La Aurora Cigar World page following this link Trip Advisor
Dominican prestige and national pride
La Aurora is also, according to the magazine Mercado, the most admired tobacco company in the Dominican Republic. In the study that, each year, the publication measures the reputation of the corporations that operate in different sectors of the country, it gives the cigar factory, La Aurora the first place as the company’s most prestigious in tobacco sectir in 2014 in the Dominican Republic, with 36.7%, followed by Philip Morris (14%) and Tabacalera (12%).
But, besides this, building a brand like La Aurora, along with a proven track record over a century dedicated to honest and passionate work, requires a constant line of branding and marketing. This always complex task has also been recognized in recent years with the Dominican Top Brands Award, publication that, year after year, gives to La Aurora this prize.
These three awards, arrived in 2015 from very prestigious institutions, make La Aurora into a tobacco company pride of Dominicans, a symbol of the country of tobacco, the largest exporter of premium cigars in the world, something that will be always respond by La Aurora with the humility of its family tradition and his ADN hundred percent Dominican.
All these prizes, and those which are to come (hopefully many more) are dedicated to the honest people who work hard in la Aurora, a human team that, as it is highlighted by many of our visitors, always have a smile for all those who come to make the Factory Tour. And what better way to prove this is true that come close to Santiago de los Caballeros and visit La Aurora factory ?
Here we are waiting for you all with open arms to welcome you to La Aurora family!
Some time ago we’re getting a fantastic input through our Trip Advisor page. La Aurora has become, according to this prestigious site, in the major tourist attraction in Santiago de los Caballeros and, depending on the country that hosts the web, we are the second most recommended visit of all the Dominican Republic!, in the case of Trip Advisor France.
We are excited about the opinions we get from our visitors. All agree that La Aurora factory tour is special, that the staff is extremely kind and always show a smile and that it is worth to get close to Tamboril Free Zone to obtain a complete view of all the complicated and arduous process of manufacturing a Premium cigar.
Recently, Trip Advisor, whose credibility is based on that it is fed by the users themselves with their personal experience, has given us the “BRAVO” award, after reaching 80 excellent, ie 80 people that have visited us and believe that La Aurora Factory Tour deserves five stars out of five.
If you really want to learn more about the tobacco world, La Aurora Cigar World is waiting for you, of course, with the best of the smiles.
The Dominican Cigar Review, one of the most important specialized magazines in Dominican Republic, has just made public its Cigar of the Year Award, given to Untamed by La Aurora Robusto, the new cigar made by La Aurora that was released last July in the IPCPR Show, in Las Vegas.
The Dominican Cigar Review has worked with a panel of expert, smoking several Dominican cigars, to conclude that due to its balance between flavor and body, its construction that leads all the smoke by the best even burn, Untamed by La Aurora Robusto deserves FIVE STARS and the award of Best Dominican Cigar in the year 2014.
Untamed by La Aurora is a new development by the original Dominican cigar maker, that joins the tradition of a century working with the best tobaccos in Cibao Valley with the will of being always in the first line, with new products a step beyond the markets.
La Aurora team has achieved an incredible cigar that has no seco leaves in its blend: three different ligero Dominican leaves and a viso Nicaragua, with a binder harvest in Cibao Valley, Dominican Repúblic, and a precious Connecticut Broadleaf wrapper from the USA completes the blend. These have been the elements to construct this very special cigar that is a bet for modernity: not only because of the blend, but the image, far away from what La Aurora has usually done, a real Untamed Lion that won’t leave anybody indifferent.
We have to thank you our friends from Dominican CIgar Review. This kind of awards we really appreciate because makes us think that we work in the correct way.
Untamed by La Aurora Robusto is 5 x 50, but the complete gama is: