premium dominican cigar

Tag Archives: Valores

Values (III): Honesty

Thelma Santos, our sales analyst, can personalize one of our most important values (which is also key in her role within the company): honesty. If you’re looking for a nice story, some kind of white lie to feel well, you better don’t ask Thelma because she will just punch you off with a hard truth like a hammer. That’s her job and she is competent in her tasks and her way of being is honest and loyal, merits that are worth in La Aurora.

Honesty means that La Aurora is loyal to its consumers. In La Aurora we do what we say and we say what we do, with absolutely transparency, and that’s why we have open doors politics in our factory to our visitors to the point that we have become the first tourist attraction in Santiago de los Caballeros by Trip Advisor (and with several awards you can check here).

And when tourists come and visit us, what we show is our factory in its day by day, with the boxes ysantanain the middle of the way, all the crowd of workers doing his up and down tasks smiling and greeting people, and if William Pichardo, the reader (we still maintain the tradition of the guy reading the news to the rollers) is in this position, they see him reading; and if it is not his time, they don’t. Our visitors can see what and how we do, it is not some kind of theatre prepared for them, and you can come too and see it.

Honesty is show us to the world as we are and tell what we do, something that have always distinguished us so much that, even, there is a book written about the León family tradition that everybody can read in this link “Huella y memoria“.

La Aurora is honesty and it is since 1903.


srojas rtobias rinfante rescoboza mbonilla jsantana emercado cflores Averas Asosa

Tags: , , ,

Values (II): Innovation

We never get tired, and we never will, of saying that La  Aurora is the oldest cigar factory in the Dominican Republic, the original, let’s say for those whom the word “ancient” sounds like obsolete, outdated, old fashioned. La Aurora was founded in 1903, 111 years ago, and its evolution during this time has nothing to do with being neither obsolete nor outdated nor old fashioned, but quite the opposite, precisely because one of its core values: the innovation.

Innovation means that La Aurora has always been one step ahead in its offer to consumers, that has always presented innovative, breaker and different products and that is what has made, 111 years later, La Aurora to be still there, trendy, on top. Because we use our history and our tradition as background, it is not a burden, it is a baggage. And so we do not mind being the oldest, if that means being wise, experienced, expert…

We could put many examples in the long history of this company that was born from the dream of a young, enterprising and hardworking man, Eduardo Leon Jimenes, but we have today in the IPCPR, at booth 18813, a product that is unique in the world, that no one has imagined before: La Aurora Training Kit Emerald.

Come to the booth if you want to see it and if you’re not in the IPCPR, you have an extensive explanation on this link: La Aurora Training Kit: Train your nose.

La Aurora is innovation and it is since 1903.

bosoria dsuazo ediaz jpolanco ogarcia Yfernandez Yjimenez

Tags: , , , , ,

Values (I): Commitment

A business corporation today might have values to act in the market with an ethical behavior. This means that is not enough to enunciate some good words, present them to the society pretending to be taken like really “good guys“. The issue here is undertaking to fulfill them. La Aurora values are seven and the first one we bring here, with our new campaign “Values”, precisely pushes us to go further than just mere words.

Commitment means that La Aurora is loyal and responsible, always responds with the word given and with the obligations undertaken.

Is not new, as it is written in “Huella y memoria” (“Trace and memory“), the book that tells the story of the León family since its very start, what Eduardo León Jimenes, founder of La Aurora, thought about commitment. “Don Eduardo taught their sons a set of values ​​and principles that are part of the family patrimony. “Pay; watch your credit more than your health -he used to advise to the oldest of his sons -. If one day arrives that you see you are not going to be able to pay, rush to the bank and make the necessary arrangements, but make them. A member of the León family never gives a false check“.

La Aurora is commitment and it is so since 1903.

rarias lflores jsuriel jmartinez jestrellawcorporan 1495 fmata fgomez

Tags: , ,