La Aurora creates the Cigar Institute

La Aurora Cigar Factory has created the first tobacco institute worldwide: La Aurora Cigar Institute.

This institution is part of La Aurora Cigar World, a new concept in the world of tobacco whose primary objective is to create real experts in the field of Premium Cigars. This aim is to be achieved with the creation of La Aurora Cigar Institute, the first institution in the world to educate and teach about the world of cigars in a didactic manner, through a group of recognized professionals who will communicate and disseminate the Dominican tobacco culture.

Said institution, that will open its doors next February, is endorsed by the Tobacco Institute of Dominican Republic. Its courses have been meticulously designed in terms of level and duration in accordance with the needs of the learner; on the initial stages, important representative figures of the tobacco industry will be present in order to impart their knowledge and expertise on the subject. We refer to Ángel Daniel Núñez, ex President of General Cigar Co, Benjamín Menéndez, an emblematic figure who has been linked to the world of tobacco for 62 years, holding the position of Senior Vice President at General Cigar, until his retirement in 2013, and Guillermo León, current President of La Aurora, among other major personalities of the tobacco sector.

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